Chile, Rhone, Soave, Champagne, Beaujolais, U.S. appellations and that’s just the press release related news I’ve seen in the last day. Many people (myself included) want to give short shrift to the wine business for not necessarily being great marketers, but wine does know its PR. In fact, at any given moment, there are hundreds of wine-related PR campaigns going on in the U.S.—all attempting to create lighting in the bottle, that magical confluence of time, place and circumstance in order to be the next sales equivalent of Pinot, or Malbec, or Sauvignon Blanc ...
It has me thinking about the battle for supremacy of another kind ...
Source: http://goodgrape.com/index.php/site/just_a_thought_for_a_thursday/
Jill Wagner Joanna Krupa Joanne Montanez Jodi Lyn OKeefe Jolene Blalock
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